Fashion Front Seat (Article Review #1)

Article Title: 

Way Off the Runway: Live Streaming of Fashion Week

Article Author: 

Stephanie Rosenbloom

Article Publication Date: 

September 7, 2011

URL: 

Fashion Front Seat

Article Summary:

During Fashion Week Youtube.com will be the first to air 30 runway shows vs. multiple sites each covering a single designer.  Live comments from the show’s front row will stream on FirstComesFashion.com. Imagine knowing what Donna Karen is thinking during the show? The internet is your free ticket.

Relevance to Class:

Internet Architecture, the art of organizing content and context to the users satisfaction.  Allowing the average Joe into fashion week with designer commentary, the internet has made an exclusive event ubiquitous.  Designing and electronic platform and organizing it in such a fashion is a win win.

Key Quote:

“Through live streaming the shows, everybody becomes an editor,” Ms. Licht said. “Everybody can sit in their pajamas in their bedrooms with their little snugglies on and have the same experience as editors in $500 Louboutins.”