Article Title:
Bell Ringers go Digital this Season
Article Author:
Stephanie Strom and Claire Cain Miller
Article Publication Date:
November 15, 2011
URL:
Bell Ringers Go Digital This Season
Article Summary:
The Square has entered the holiday season. People do not carry cash and the Salvation Army bell ringers are can now swipe your donation. New technology has been incorporated with a company born in 1852. Web Architects combined new technology that still maintains the spirit of the Salvation Army. The technology lowers theft and increases convenience.
Relevance to Class:
The Salvation Army has used new technology and internet based transaction to stay current. Information Architects have created an application used via portable devices to seamlessly conduct transactions.
Key Quote:
Lucy Bernholz, an expert on the use of technology by nonprofits, said this could have enormous potential. “It’s a no-brainer,” Ms. Bernholz said. “It’s frictionless and will make it so easy to give that if the person ringing the bell can get your attention, there’s no excuse any more because chances are you’ve got a credit card in your pocket.
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